Salesforce
Marketing Cloud.

Journey Builder, Email Studio, Mobile Studio, and Personalisation — cross-channel campaigns that respect consent and integrate with Sales Cloud.

Brief us See work
What we build

We implement Salesforce Marketing Cloud end-to-end — Journey Builder, Email Studio, Mobile Studio, Personalisation, Data Cloud activation, and cross-channel campaigns aligned with consent and the rest of your Salesforce org.

Problem · approach · outcome.

How we run this kind of work
01 · Problem

Marketing Cloud done badly is just another tool nobody trusts.

A Marketing Cloud rollout without the data, consent, and Sales-Cloud alignment becomes the "old email tool" within 12 months. Real value requires deliberate data architecture and journey design — not a quick instance spin-up.

02 · Approach

Data, consent, and journeys — in that order.

Data model and Data Cloud integration first. Consent capture and preference management before any campaign. Journey design with explicit goals and exit criteria. Email Studio templates designed for accessibility and inbox rendering.

03 · Outcome

Marketing the rest of the company actually believes.

Campaigns with measurable contribution. Consent posture defensible to legal review. Marketing Cloud and Sales Cloud telling the same story. The engagement loop running on a schedule, not heroics.

What we ship.

6 modules · extensible
F-01

Journey Builder

Multi-channel journey design with proper goals, exit criteria, and analytics — across email, push, SMS, ad audience activation.

F-02

Email Studio

Templated, accessible, deliverability-optimised email programs with proper auth (SPF, DKIM, DMARC, BIMI).

F-03

Mobile Studio

Push, SMS, in-app, and group messaging with consent-aware orchestration.

F-04

Personalisation (Interaction Studio)

Real-time personalisation across web and email with affinity-modelled content.

F-05

Data Cloud / CDP

Data Cloud setup, identity resolution, and audience activation across Marketing Cloud and ad platforms.

F-06

Account Engagement (Pardot)

Account Engagement (formerly Pardot) for B2B — scoring, nurture, and CRM-aligned lead management.

Tech stack.

Production-tested
Platform
Sales CloudService CloudExperience CloudData Cloud
Industry clouds
Health CloudFS CloudMarketing CloudCommerce Cloud
Stack
ApexLWCFlowSOQLSLDS
Integration
MuleSoftBoomiREST/SOAP APIsStreaming API

Marketing Cloud
without spaghetti?

Marketing Cloud · journey-led
Get a quote

Salesforce Marketing Cloud FAQs.

Q-01Marketing Cloud or Account Engagement?
Account Engagement (formerly Pardot) for B2B nurture. Marketing Cloud for B2C, high-volume, multi-channel. We work with both and can advise on the choice.
Q-02Do you handle Data Cloud / CDP integration?
Yes — Data Cloud as the unified data layer with identity resolution and activation to Marketing Cloud, ad platforms, and Service Cloud.
Q-03Can you handle email deliverability?
Yes — authentication (SPF, DKIM, DMARC, BIMI), IP warmup, sender reputation, deliverability monitoring, and remediation when things go wrong.
Q-04Do you align Marketing Cloud with Sales Cloud?
Yes — that integration is the whole point. Lead routing, contact synchronisation, campaign attribution, and engagement scoring flow between the two.
Q-05Do you handle consent and preference management?
Yes — explicit consent capture, preference centres, regional regulation (GDPR, CCPA, CASL, India DPDP), and unsubscribe handling.

Related across the cluster.

Parent & siblings→ 9

Cross-vertical→ 5

Proof & resources→ 5